About Us

Piece of Mind is run by Gretchen and Matthew Schueller.  Piece of Mind was the name of Gretchen's beaded jewelry line, started in 1987.  At first, Gretchen had no interest in selling her work; it was strictly for personal use.  Once when Gretchen was working on a piece while at work, a lady asked her if she could buy it.  Gretchen soon realized that she could sell pieces for more than she paid for the beads, thus enabling her to buy even more beads: what a concept! 

The idea behind Piece of Mind Bead and Jewelry Studio was to provide beaded jewelry makers somewhere to go where they knew they could find some new and unusual pieces to work with, as well as offering basics at great prices.  Being a jewerly designer for so long, Gretchen understood the need for such a place.  Now, with a total of 6,000 square feet, over 70 classes a quarter, and many new and unique beads, she has made that connection with Sacramento area beaders.